Fortune favours the bold (font)

Fortune favours
the bold (font)

Over my 12+ years of designing, I have been lucky enough to work with some amazing people & teams. Together, we’ve
discussed and figured user problems, debated the best UX to solve them, and delivered decent products to test the water.
Below is a selected list of projects that I’ve helped companies design & build over the years.
Some are a success, some are a failure - but all learning in disguise ✨
Over my 12+ years of designing, I have been lucky enough to work with some amazing people & teams. Below is a selected list of projects that I’ve helped companies design & build over the years. Some are a success, some are a failure - but all learning in disguise ✨
3Goals.Today------Building a super minimalist productivity app that helps you win your day with just three goals: one high-impact goal, one long-pending to-do, and one quick house chore. No getting overwhelmed. No endless to-do lists. Just three focused goals to help you feel accomplished every day.
Side project
Ongoing
Dec '24 - Present
Maker / Product Designer
Random Fact:The lightbulb moment for this product originated when I realized that I am someone who struggles with endless to-do lists and focusing getting things done every now and then. Then I found a simple hack through journaling i.e. writing 3 key goals for each day. This hack worked so well for me that I built the tool to use it myself everyday. This is my first side-project that is hand-coded by me end-to-end.
1 Designer / Developer (me)
p0------Leading design for p0 where we are building a LLM-powered API security tool that discovers every API and backdoor in a system; helping enterprise & legacy companies find their Zombie APIs, posing high business risk.
Full-time
Ongoing
Jun '22 - Present
Founding Lead Designer
Random Fact:Few firsts here: I am the first hire at p0. And it is also the first VC-backed company that I ever worked with.
1 Designer (me),2 PMs,9 Devs
Albus------Building a micro-SaaS chrome extension that summarises articles of any size in 3 short bullets - making it faster to read and easier to understand complex articles.
Side project
Ongoing
May '24 - Present
Co-Maker / Product Designer
Random Fact:This is my 4th side-project with one of my best friends from college. Since 2010, we have been pairing up to build many small side projects. Vishal, as always, is looking after the dev side of things.
1 Designer,1 Developer
BuildwithFramer------Helping designers, marketers, & creators, publish their next website within hours using pre-designed fully-responsive templates on Framer Sites.
Side project
Ongoing
Jan '22 - Present
Maker / Product Designer
Validated the idea with a tweet which got 100+ responses. Sold a designer portfolio template to a few designers as a pre-order ($200 total) - validating the idea further.
Shipped an early access landing page to start collecting interest. Built the landing page using Framer Sites - dogfooding here.
Other roles involve marketing the project through Twitter, Reddit, Slack/Discord channels, and a few other online communities.
Random Fact:I immediately bought the domain for the project when I first saw the beta announcement for Framer Sites. I had a sense that folks at Framer are building something amazing and it can soon replace the workflow of Figma + Webflow for web design & development.
1 Designer / Developer (me)
Visit.Page------Building a mobile-first link-in-bio tool to help creators send their audience to the right product, services, and links.
Side project
Paused
Mar '22 - Present
Maker / Product Designer
After building side projects for 10+ yrs. for fun, I'm starting to build again - but with a focus on monetizing my project this time and creating a sustainable business out of it.
Shipped an early access landing page of the tool to gauge the market’s interest. Built the landing page using Framer Sites.
Focusing on marketing to get the word out and get early subscribers.
Collaborating with a developer friend of mine to build the product.
Random Fact:The .page domains are surprisingly costly. So yes, this project has heavy funding from my end to succeed 😅
1 Designer (me),1 Developer
Highvalue------Getting Founders & CXOs introduced to crème de la crème talent of India by handpicking & vetting candidates from 20+ years of combined recruiting experience.
Side project
Paused
Feb '24 - Present
Co-Maker / Product Designer
Random Fact:You know it is actually true that ideas happen when you least expect it. After seeing a close recruiter friend have a great nose for talent and that his hit-rate is around 3:1 i.e. for every 3 candidates he’d introduce to our company, 1 person is getting hired. With HighValue, we’re trying to productize this not-so-usual phenomenon in recruiting.
1 Designer (me),2 Recruiters
SellerCrowd------Designing a social platform to help salespeople exchange insights anonymously & hit sales goals faster.
Full-time
Past work
Jan '18 - Oct '21
Lead Product Designer
I was hired by SellerCrowd during a time when the code + design wasn’t scalable. The company was looking to redesign the product from scratch.
Understood user problems by looking at user feedback, talking to users, & analyzing user behavior with tools like Smartlook.
Working cross-functionally to define product strategy & roadmaps in collaboration with the Product & Engg. team - while keeping in mind the user and business goals and trying to strike a balance between the two.
Designing + prototyping solutions and ensuring pixel-perfect implementation of the interface & experience in collaboration with the QA & Engg. team.
Random Fact:SellerCrowd was my first remote job and my first day with the company was at a company-wide yearly meetup in Madrid, Spain 🇪🇸
1 Designer (me),2 PMs,9 Devs,3 QAs
VWO------Designing a better A/B testing product to help companies conduct successful A/B tests across a customer’s lifecycle.
Full-time
Past work
Jun ’15 - Jan ‘18
Product Designer
Collaborated with the Product team to define UX of a few core features like Mobile A/B testing, SmartStats, & Knowledgebase of the product.
Designed and prototyped interface solutions. Dogfooding VWO’s robust testing system to A/B test multiple product experiments.
Random Fact:During my time at Wingify, I started initiatives like weekly design critique sessions, Dribbble posts, and a monthly blog write-up of our learnings - to help myself and the design team grow professionally.
6 Designers,4 PMs,25 Devs,8 QAs
Rooster------A fun take on helping people stay productive by nudging them when they lose focus; using Chrome’s in-app push-notifications.
Side project
Past work
June ’17 - Feb ‘19
Co-maker / Product Designer
Collaborated with a developer friend & acted as a Product Manager to define UX of the product, road mapping, planning the initial launch, and marketing plan to gain 1st wave of users.
Designed 100% UI of the product + Hand-coded the landing page.
Wrote copy for the product & marketing pages.
Launched and took it to active 2,000+ users.
Random Fact:The name Rooster came from the crowing of roosters every morning which wakes people up - annoying but have been directional & impactful over the ages, hence the name.
1 Designer (me),1 Developer
YessCSS------Rethinking how anyone can build basic UI components easily & intuitively for the web; by introducing visual controls for CSS.
Side project
Past work
Jan ’17 - Dec ‘17
Co-maker / Product Designer
Primarily devised the functionality and the UX of the tool & collaborated with two developer friends to build it.
Leveraged the network of my dev friends to do initial user testing.
Contributed to front-end code to match designs.
Random Fact:Built this project with two of my developer friends, who’re also one of my best friends from college.
1 Designer (me),2 Developer
Adding prototype link pending
ShelfJoy------Designing a new way of discovering books in different genres with the concept of “bookshelves”.
Full-time
Past work
Oct ’16 - Sept’17
Product Designer
Worked with the Product Manager to define the MVP’s user experience.
Conducted frequent user interviews based on JTBD’s framework.
Designed + launched a polished version of the product with features like shelf pages (collection of books), shelf editor (to edit added books), user profile page, settings page, discovery & search page, login & signup flow, landing pages, and email templates.
Random Fact:Our product manager did a great job marketing the product with a book-shelf photo aggregator account on Instagram, which reached around 50k followers.
1 Designer (me),1 PM,2 Devs,1 QA
Adding prototype link pending
Upquire------Designing an intelligent marketing automation platform to help app developers interact with their users in a fun & engaging way.
Full-time
Past work
Aug ’15 - Nov ‘15
Product Designer
Designed & prototyped the UI for the MVP (a web-based app) with features like campaign dashboard, campaign creation flow, campaign results page, conversations dashboard, segmenting dashboard, creating segments flow.
Collaborated with an external development agency to get this app developed. I was involved in every step of the development cycle to ensure well-executed & intended UX and pixel-perfect front-end.
Random Fact:We suffered heavily in developing the MVP because our outsourced agency was from Chennai, India; whose whole business was devasted as the south of India saw heavy flooding during 2015.
1 Designer (me),2 PMs,Development was outsourced,2 QAs
Adding prototype link pending
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"Do it with all your heart, or don't do it at all." ✨
Wireframed, designed, prototyped, and hand-coded by Sankalp with extreme love, care, and passion for design.