p0 landing intro
p0
In 2022, we pivoted from serving testing needs in web3 to web2 and attacking the API testing space after conducting multiple user interviews with engg. leaders. We found that every once in a while, tech teams get embarrassed because of a 'Something went wrong' or an 'Unknown error' during a demo - or worst case, when a user is trying to use their product and have already paid for it. With p0, we're going to help teams catch these issues before they go into production. All they have to do is give access to their staging server and test their APIs with p0 and we do the rest. To convey this message as simply and clearly, I put together a quick landing page demonstrating what this tool can do for its users last year in August. Rationale for this intro section direction was: Has to be easy to understand, has to be short so it’s not too wordy and loosing essence, and we’re in pre-beta and in a 0 → 1 journey so want to only show to users who have this pain sharply identified in their org. For that, a quick personalized demo is the way vs. an open ended inbound kind of landing page. A quite tease of the app’s dashboard to: Tease & nudge the viewer to scroll down.
Published: January 6, 2024