Project name:


Published on:

22nd May 2013

In production:



As mentioned in Yankodesign, while the majority of modern smartphones focus on more, more, more to increase productivity, the CELs phone was developed from the belief that less distraction and "uni-tasking" rather than multitasking is the key to being productive. It focuses on just 4 basic functionalities: music, photography, fitness, and communication. What it lacks in apps (even internet!), it makes up for in a cool, quirky aesthetic and a straightforward, user-friendly interface!

Designed to be rotated at the middle, it has two sides, one with the Cell phone interface and other with the music player. By rotating the either side of the device the user can turn on the camera or the fitness device. While using any of the four (i.e. cell phone, music player, camera or the fitness device) the other functions of the device are put on standby mode. It encourages uni-tasking to build a more focused and productive usage of mobile phones.

Featured in:

Cels 1 Cels 2 Cels 3 Cels 4 Cels 5 Cels 6 Cels 7 Cels 8 Cels 9 Cels 10 Cels 11 Cels 12 Cels 13 Cels 14 Cels 15 Cels 16 Cels 17 Cels 18 Cels 19 Cels 20 Cels 21 Cels 22 Cels 23 Cels 24 Subscribe to Latest Projects